Social Media 101: Introduction to Social Media
Why do you need to be on Social Media?
It’s a global phenomenon:
- Social networking is the most popular online activity worldwide, surpassing emailing and web searching.
- By the end of 2011, across the world, social networking accounted for 19 percent of all time spent online, or nearly 1 in every 5 minutes was spent on social networking sites.
- With over 800,000,000 members, if Facebook was a country, it would be the third largest in the World, surpassed only by China and India.
Nearly everyone in the United States is participating:
- 98 percent of Internet users spend time on social networks.
- 95 percent of adults 55+ have engaged with social media.
Precise targeting:
- You can narrow you target down to just a single person through Facebook Advertising. It does not get more specific than that! Even though there are eight hundred million people, you can choose to reach only those who may buy your products.
*Source: “It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed,” comScore
Who is this course for?
- Anyone who is not currently using Social Media to market their farm products.
- Anyone who wants to get more out of their Social Media experience.
- Anyone who thinks their friend, relative, or co-worker should be on Social Media, but needs someone to walk them through.
- Anyone who would like to grow their business through Social Media Marketing.
What will you see in the course?
10 Instructional Videos
- Introduction to the Course
- Why You Should Care About Social Media
- Introduction to Facebook
- Updating Your Facebook via SMS (text message)
- Facebook Website Integration
- Facebook Advertising
- Linking Facebook and Twitter
- Introduction to Twitter
- @ and #, Mentions & Hashtags
- Conclusion
Introduction to the Course:
This video will introduce the course, walk you though the layout of the pages, and give you a feel for how the rest of the videos will be presented.
Why You Should Care About Social Media:
In this video, we will discuss the necessity for your business to use Social Media for marketing, brand building, and community engagement.
Introduction to Facebook:
This video will introduce you to Facebook. I will walk you through setting up your account, detail the differences between your personal page and your business page, and show you how to update them.
Updating Your Facebook via SMS (text message):
In this video, I will show you how to set up your Facebook account to be easily updated via text message from anywhere. You do not need to buy an expensive smart phone, or be near your computer all day to update your friends and customers. You can send updates from in the field, in the kitchen, or at the market.
Facebook Website Integration:
This video will discuss the importance of integrating your social media with your website, and the tools Facebook has provided to make it easy.
Facebook Advertising:
In this video I will show you how to start advertising to potential customers on Facebook. We will go over how to narrow your target market to reach the people who are most likely to buy from you.
Linking Facebook and Twitter:
In this tutorial, I will walk you through linking your Facebook and your Twitter accounts together so that when you update one, the other gets updated as well. Different people stay connected through different Social Networks, and you may not always have time to update them individually. Text a picture from in the field, and have it go to both acounts quickly and easily, hitting all of your markets.
Introduction to Twitter:
In this video, I will show you how to set up your Twitter account, and walk you through your Twitter dashboard so you can start tweeting.
@ and #, Mentions & Hashtags:
Here, I will detail the differences between mentions and hashtags, what they mean, and how to use them.
Conclusion:
In the Conclusion, I will discuss how you should be using your Social Media now that you are up and running. I will discuss how to engage your audience, how to develop your voice, and how you should deal with both positive and negative comments.
How will you benefit?
You will benefit from this course because I take all the guess work out of setting up your Social Media. You do not have to weed through other online tutorials, do not have to walk around stubbing your toe on things that will not apply to you, and do not have to wait for someone to sit down and walk you through it. You can get started right now in the quickest, and easiest way.
Through your Social Media Marketing, you will be able to build value into your products so you can start charging the prices you deserve. You will be able to build your customer relationships to improve customer retention. Keep your customers involved with the farm, even when you do not see them at your weekly market. Through transparency in your Social Media, you will be able to build your brand image and develop trust with your clientele.
Why should you start today?
Marketing is an integral part of your business. If no one knows you are are producing the best food in the world, no one is going to buy it. If you do not build value into your products by showing people what it takes to produce them, you are not going to be able to charge the prices you should be getting. If you do not build a community around what you are doing, you will not retain customers (and CSA members), and you will have to spend more time and effort to try and get new ones.
100% Money Back Guarentee!
If you are at all unsatisfied, let me know, and I will give you a complete refund of your money.
Each video has a feedback section where you can leave your comments and questions. I welcome all feedback and will be happy to help you solve your problems, should any occur.
How to Buy:
Click the "Buy Now" button below to purchase your copy of Social Media 101: Introduction to Social Media, Video Course.
For Only… $9.95 USD
Once you have submitted your order, you will recieve an e-mail within 24 hours with a password, and link to the restricted section on the Farm Marketing Solutions Website.
What if someone told you there was a book that would not only change the way you saw your farm, but helped you make more money while doing it? What would you do if that person also told you it was absolutely FREE!
