Agricultural & Farm Marketing Solutions for Family Farmers
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GFP 011: The Importance of Online Farm Marketing, Interview with Annie Warmke of Blue Rock Station, Ohio

growing farms podcast Show Summary:

Adapting to new technologies can sometimes be a good thing, and sometimes be a bad thing. Adapting to the internet is a good thing. It can, as it has for me, do good things for your business.

I have been marketing my CSA through my farm website, social media, and out on the streets in person. Even with the people I meet in person, a good percentage of them like having the website to send to friends, review at home, or join my CSA when they decide to.

Besides marketing my farm I have been busy working on it in other ways. I have redesigned my chicken tractors, started seedlings, and added more content to the Farm Marketing Solutions website.

In this farm podcast you will learn:

  • The importance of online marketing.
  • The importance of building a community and what that means in terms of true sustainability.
  • I love chinese Kung-Fu.
  • Alternative housing options.
  • Green buildings.
  • Sustainle energy.

Interview with Annie Warmke of Blue Rock Station, Ohio

annie warmke of blue rock station in ohio

Here is Kate and I on our bike trip across the United States with Annie and her best friend.

On the eve of the birth of their grandchild (Catlyn), Jay and Annie Warmke looked out over the foothills of the Central Appalachian Mountains in Muskingum County Ohio and felt they had come home. They bought the 38-acre tract that makes up Blue Rock Station in 1993, and dreamed of creating a retreat for their extended family.

A few months later, while listening to WMNF public radio (Tampa, FL), Annie heard architect Michael Reynolds of Solar Survival in Taos, New Mexico talking about a new type of home he designed that used clean waste like old tires and bottles. He called his design an “Earthship.” The seed had been sown.

Construction of the original 1,650 square foot house began in 1996. During a nine-week period, 1,200 tires were brought in from an illegal dump site cleaned up by the Environmental Protection Agency near Roseville, OH. The tires were rammed with earth and used to create the walls of the single-family dwelling. Most of the wood used in the construction of the roof trusses and window framing was re-claimed from local barns.

Annie served as the contractor and project manager for the building of the original structure, with Jay serving as the support person and weekend carpenter.  They worked on this project during summers and vacations, taking a three-year break in 2001 to move to Europe.  In August, 2004 they returned to Blue Rock Station to live full time and create the premier green living center in Ohio.  Over 25,000 visitors have walked through the living room of the Earthship.

The goal is to merge engineering, art and re-use of existing materials. This is accomplished by creating buildings made out of re-used materials to demonstrate a series of alternative building techniques, including the Earthship, straw bale structures, earth bag walls, and whatever else seems to make sense.

In addition to the buildings, workshops and publications, Blue Rock Station is open periodically for llama trekking around the beautiful hills of Southeastern Ohio, special events like Earth Day and special open house tours, plus skill building weekends.

Items mentioned in this farm podcast include:

House of Trash Video:

MTV Cribs Kids Edition:

Chicken Tractor Design:

Chicken Tractor

It is a 6 x 10 footprint. The wood on the sides is 2 feet high, and the top of the metal is about 5 feet. Will make nice little chicken house. Now I have to build 11 more.

herb seedlings

I started these one week ago (about). They’re coming in just fine. Not bad germination. Have to love Johnny’s Seeds.

“The Wilds” Ohio Safari

 

giraffe on the farm animal safari

This guy told some tall tales. Har har. It was surreal to see a giraffe in the middle of Ohio.

farm animal safari (1 of 9)

There was even rhinos. We were safe in our “safari vehicle”. The open pastures of Ohio’s “wilderness” is now habitat to a number of exotic animals.

farm animal safari (3 of 9)

The road was bumpy getting there. Actually, if I remember correctly, it was about a million degrees, and we both almost passed out. That would have been good, passing out at a nature preserve.

farm animal safari (4 of 9)

Why won’t I play cards with large cats? They’re all cheetahs! You know you love the jokes. I was jealous, this guy got to hang out in the shade.

farm animal safari (8 of 9)

I really like the sounds that zebras make. Black with white stripes, or white with black stripes?

farm animal safari (9 of 9)

Not on the nature preserve, but we did see this guy in Ohio. See, wen the coal miners came and stripped everything off the land, it could no longer sustain big trees. So, it is now good land for pasture. A Texas cattle farmer moved his herb up North when he found inexpensive land to graze cattle on.

 

Blue Rock Station

solar shower

This solar shower at Blue Rock Station is made out of milk jugs and gravity fed by rain water.

straw bale structure

Here you can see the cross-section of one of the straw bale structures. They are made of stray and mud. Inexpensive materials and well insulated.

soda bottle greenhouse

Soda bottles make up the walls of the greenhouse on the farm.

online farm marketing with blue rock station (3 of 3)

When you are collecting materials to build a house out of, you might as well make a little art while you collect enough materials.

online farm marketing with blue rock station (3 of 6)

That was basically our mantra while we were riding our bikes.

online farm marketing with blue rock station (4 of 6)

Annie sells the llama poo as a fertilizer. She makes the most out of what she has on the farm.

earthship at blue rock station

This is the EarthShip at Blue Rock Station. Made out of pounded earth tires, it stays one temperature all year long.

Take aways:

Do you have a farm website? Are you using it effectively?

What have you done recently to develop a community around your farm?

Can you learn to live with less?

My skills are ever-evolving as an interviewer. Thanks for taking the time to listen in, and let me know what you think. You can leave a comment below, send me an e-mail, reach me on Facebook or Twitter, or leave a rating in iTunes if you liked the show.

One thought on “GFP 011: The Importance of Online Farm Marketing, Interview with Annie Warmke of Blue Rock Station, Ohio

  1. Ms. Warmke sounds like quite a character. I’ve really enjoyed your interviews with farmers, but I’d be interested in hearing from government officials too. Your idea about getting the Ag Commissioner on your show is a good one. Ever since I read Joel Salatin’s book “Everything I want to do is Illegal”, I’ve wondered about the other side of the story. The question I’d like you to ask is, “Why can’t there be different rules for different scales of production?

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